ACT, (Amwell Consultancy & Training Ltd.),
are specialists in Marketing Strategy, Market Research and the development
of Marketing Plans in both the public and private sectors
Principles of Marketing
Consultancy and Training Ltd (ACT) has a strong reputation in all
areas of Marketing. Marketing is all about identifying, anticipating
and satisfying customer requirements profitably. It is so important
that organisations ignore marketing at their peril. It is the key
to survival. If you get the 4 P's right, then there is every possibility
(probability?) that you will be successful - Product, Price, Place
Marketing is a positive business activity, which establishes, develops
and satisfies both customer needs and wants. It is an intercommunications
link provided by suppliers with a view to matching adequate supply with
realistic demand, the reward for which is the operation of a profitable
undertaking. ACT offers a wide-ranging service to Clients
in the areas of Marketing and the development of Marketing Plans.
Market research is the process of making investigations into the characteristics
of given markets. For example, location, size, growth potential and observed
attitudes. ACT has substantial experience in this area
and our Lead Associate is Michael Mayers, who has a long track record
of successful marketing and market research in the private sector. We
have experience of devising, administering and analysing the results of
questionnaires, conducting focus groups and consulting with users, non-users
and lapsed users of products and services.
Marketing Strategy and the Marketing Plan
A Marketing Strategy is generally a written Plan, usually comprehensive,
which describes all activities involved in achieving a particular marketing
objective and their relationship to one another in both time and magnitude.
A Marketing Strategy will include both short- and long-term sales forecasts,
production and profit targets, pricing policy, promotional and selling
strategy, staffing requirements, as well as the selected marketing mix
and expense budgets.
Developing a Marketing Strategy
In simple terms, two related tasks are involved.
Select a target market or target markets in which the enterprise is to
Develop a "Marketing Mix" for each target market selected.
|Market Planning Process
In outline, the Market Planning Process comprises the following steps:
|Who are your Customers and how do you reach them?|
You generally know who your customers are, but what about the non-users and lapsed users of your product
or service? How do you reach them and what do they think of you? Know this and you can target them
| ACT can help
you with the following
range of Consultancy and Training services:
- Developing or revising Market Strategies
- Drawing up a Marketing Plan
- Guiding you through the Marketing Planning Process
- Carrying out appropriate Market Research, using a variety of approaches
including questionnaires (self-administered and administered via an
intermediary, focus groups, etc.)
- Who are your Customers and who does not use your services/buy your
products and why?
- Training and development opportunities in marketing
Keith Stevens, ACT Lead Consultant
has a post-graduate Diploma in Marketing and holds the Distinction
of coming "Top in the World" in the 1990 Dip.M Examinations - top
out of 4,500 students worldwide! He is a Member of the Chartered
Institute of Marketing.
Recent Clients include:
Rosti (Wembley) Ltd
South Lanarkshire Council
London Borough of Lambeth
Swindon BC - Steam Museum
"Act Now to ensure your Company’s
and your own future"
© 1999-2012 Amwell Consultancy & Training Limited